What it costs · what you pay · every week
The real math behind
the price on the shelf.
The Markup takes an everyday product apart — what the materials and manufacturing actually cost, versus what you hand over at the till. No outrage, no conspiracy. Just the receipts, laid out plainly.
Latest breakdown
The newest cost-vs-price teardown.
Beauty
A $35 Lipstick Costs $2.50 to Make
The other $32.50 isn't buying the product. It's buying the brand. Here's the real math behind the tube.
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